We watchthe records.You get the calls.
PermitPigeon reads DFW's public records every day — permits, hail maps, home sales — and mails homeowners on your behalf the week money starts moving in your zips. One contractor per trade per territory. A phone line that answers and books 24/7.
Your zip gets sold once. If you pass, the next contractor we call gets offered the same parcels.
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Result stamps here
Homeowners hire whoever shows up first.
78%
of homeowners hire the first company that responds — before price, before reviews.
74%
of contractor phone calls go unanswered industry-wide. Every one is a job that went to somebody else.
So we built a machine that puts your letter in the right mailboxes the week money starts moving — and answers your phone before anyone else can.
Industry research on speed-to-lead; full citations in our methodology notes.
1,005
Roof permits in Dallas, July 2019 — five times the normal month after one hailstorm, and it held for a full quarter. Roughly 3,000 extra roofs. We detect that surge as it starts, and your letters ride it.
400/wk
Homes sold per week, Dallas alone
Recently purchased homes file permits at 1.63x the rate of long-tenure owners. New-owner letters go out weekly, storm or not.
10x
Water-heater replacement rate
Homes built 2005–2012 vs new builds. We know every aging-system address in your territory.
0/32
Silent months in the audit
A standard 3-zip territory in the core trades never had a month without trigger activity.
Source: our analysis of 77,644 Dallas single-family permits, 573,792 county parcel records, and NOAA storm data. We publish what didn't survive testing too — ask us about the neighbor effect.
Demand appears. Your phone rings.
You do nothing except run the estimates. The radar, the letters, and the phone are our job.
The radar
Software reads public records daily — permits, NOAA hail maps, county property rolls. It flags hail surges, remodel waves, fresh home sales, and systems hitting end-of-life in your zips.
The mail
When a trigger fires, letters go out automatically — a 3-touch sequence per homeowner, personalized to the actual house, signed by you. You set the monthly budget; we spend it on the hottest addresses first.
The phone
Every letter carries a tracked number answered in two rings, 24/7. It qualifies the homeowner, books the estimate into your calendar, and texts you the transcript.
The proof
Scans, calls, and booked estimates in one dashboard — and when you win a job at an address we mailed, your name shows up on the permit. Public record. Auditable.
Priced by what your territory is worth.
$399–499/mo
$599–999/mo
Premium
$1.50–2.00/ea
$0
- One contractor per trade per zip — enforced in the database
- Trigger-driven letter sequences, personalized per house
- Tracked phone line answered and booked 24/7
- Dashboard: scans, calls, booked estimates, permit-verified wins
- Month-to-month — cancel anytime, your zips go to the waitlist
Month-to-month. No contract. Cancel anytime.
Our data shows a 3x spread in median job value across DFW zips — rich territories cost more because they're worth more.
Reserve your territoryReserving is free — nothing is charged before launch
We didn't start with a product. We started with the records.
We pulled every permit Dallas has published and ran it against county property rolls and NOAA storm data — chasing one question: when does a homeowner actually spend?
Every trigger in the machine is a data-driven insight we proved ourselves before betting your marketing on it: demand moves in waves, fresh home sales file permits at 1.63x, aging systems fail on a schedule you can see in the build year. The ideas that failed the numbers, we threw out — instead of selling them to you.
Built in Fort Worth, run by a small team that picks up the phone — and everything we claim traces back to a public record.
Ask us anything. We answer straight.
Something we didn't cover? Write the founder directly — founders@permitpigeon.com
What do I actually have to do?
Approve your letter template once, set a mail budget, and run the estimates that get booked. The radar, the letters, and the phone are our job.
Is exclusivity real, or fine-print exclusive?
It's a database constraint: one contractor per trade per zip, physically impossible to double-sell. Multiple trades can share a zip — one roofer, one plumber, one electrician — but never two of the same trade. Leave, and your zips go to the waitlist.
Where does the data come from?
Public records: city permit feeds, NOAA storm data, and county appraisal rolls. All legal to use, and every claim we make about it comes from analysis we ran ourselves — 77,644 permits, 573,792 parcels.
Do you cover the whole metroplex?
We launch on the Tarrant County side — Fort Worth, Arlington, and suburbs — where daily permit feeds are strongest. City-of-Dallas coverage comes later, and we won't sell it to you before it's real.
What does it cost to reserve?
Nothing. A reservation holds your trade and zips and locks founding pricing before launch. You pay only when your territory goes live — month-to-month from day one.
How do I know it's working?
Every letter carries a tracked QR and phone number, you log booked estimates, and permits are public — when you win a job at an address we mailed, your name appears on the permit. The ROI report is auditable against public records.
Your zip gets sold
once.
Founding members lock their zips and founding pricing for life, before launch. When a zip is claimed, the next contractor we talk to gets offered what's left.
Questions first? Write the founder — founders@permitpigeon.com